OpenAI dishes more details on its internal AI software tools, including a sales assistant and customer service agent (www.businessinsider.com)

At DevDay OpenAI pulled back the curtain on three internal AI-driven workplace tools — GTM Assistant (sales enablement), OpenHouse (HR/knowledge discovery) and Support Agent (customer-service automation). The company stressed these are internal for now, but the demos showed how OpenAI has distilled high-performing employee expertise (notably a sales rep nicknamed “Sophie” and ~100 existing customer demos) into reusable agent skills. The tools integrate with enterprise systems — Salesforce Sales Cloud as the sales “source of truth,” Workday, Slack and Databricks — and use feedback loops that feed interactions into evaluation pipelines to continuously improve performance. Why it matters: these are concrete examples of AI moving from research artifacts to operational, cross-system workflows that boost efficiency (Support Agent increased ticket deflection and positive reviews). That operationalization signals both opportunity and risk for the AI/ML community and SaaS vendors — OpenAI is proving it can build internal, end-to-end agents that might reduce reliance on traditional software or be productized later. OpenAI also promoted a build-friendly approach (use its AgentKit to create custom agents) and emphasized pragmatic build-vs-buy decisions, highlighting a growing enterprise trend of converting human knowledge into scalable AI agents.