Should AI write your marketing emails? Where to automate and where to step in (www.techradar.com)

Email marketing platforms are increasingly adopting AI capabilities, allowing marketers to automate tasks such as writing newsletters, predicting optimal send times, and managing subscriber lists. According to Litmus’ State of Email 2026 report, nearly two-thirds of marketers now incorporate AI into their workflows, underscoring its growing significance. For cost-conscious and resource-strapped teams, AI can streamline the email creation process, enabling rapid campaign launches—a major advantage in the highly competitive digital marketing landscape. However, the reliance on AI comes with challenges. Surveys reveal that 40% of US consumers may be skeptical of emails generated by AI, fearing a decline in authenticity and trust. While AI can enhance efficiency through predictive analytics and content generation, it cannot replace the nuanced understanding of customer relationships that human marketers possess. Consequently, experts recommend striking a balance between automation and human oversight to maintain quality and trustworthiness in email communications. Tasks such as drafting initial copies and managing engagement predictions can be automated, but critical components, particularly those involving personal client interactions, should still be subject to human review to ensure they resonate authentically with the target audience.