WIRED Roundup: The New Fake World of OpenAI’s Social Video App (www.wired.com)

OpenAI is preparing to launch a dedicated social app whose entire feed is AI‑generated video — a move WIRED flagged as a notable new front in synthetic media. Rather than just baking video generation into existing products, this app would center short, user‑created AI clips as the primary social object, lowering the barrier to producing convincing moving imagery and making generative video a mainstream form of social content. That shift matters because it accelerates adoption of video‑focused generative models and changes how synthetic media spread: creation, editing, and virality happen inside one closed loop rather than in isolated research demos. For the AI/ML community the implications are both technical and policy‑heavy. Expect pressure on models for faster, cheaper text‑to‑video and image‑to‑video pipelines, on-device inference tradeoffs versus cloud rendering, and investments in safety tooling (watermarks, provenance metadata, content filters, and detection models). The app could create large, diverse datasets that improve generative quality but also worsen deepfake risks, copyright conflicts, and moderation load — amplifying the detection‑generation arms race. Researchers, platform engineers, and policymakers will need to balance creative utility with robustness, traceability, and user protection as synthetic video becomes a native social medium.