OpenAI admits ChatGPT in Siri was ‘dramatically underperforming’ (www.techradar.com)

OpenAI recently revealed in court documents that ChatGPT's integration with Apple's Siri has been significantly underperforming since its launch in December 2024. The filings, part of an ongoing legal dispute with Elon Musk's xAI, indicate that user engagement with the integrated feature has been disappointingly low, with OpenAI's expert estimating minimal usage among consumers leveraging Apple Intelligence. This lack of adoption highlights potential friction in the multi-step opt-in process required to access ChatGPT within Siri, suggesting usability challenges may have contributed to its failure to attract users. The implications of this underperformance extend beyond the specifics of the ChatGPT-Siri partnership. OpenAI hints that the shortcomings may be reflective of broader issues within Apple’s AI system, particularly its early rendition of Apple Intelligence, which was perceived as lagging behind competitors. With Apple's renewed push for improved AI capabilities under the new Siri AI banner, the tech community is left pondering what might have been had ChatGPT integrated with a more robust system from the start. As Apple seeks to revitalize its AI offerings, the results of this integration fiasco may serve as a cautionary tale about the challenges of effective AI deployment and user experience in competitive environments.