This consulting firm is making bespoke AI apps to replace the PowerPoint pitch (www.businessinsider.com)

West Monroe, a mid-market consulting firm, is revolutionizing client engagements by replacing traditional PowerPoint presentations with bespoke AI applications tailored to specific business needs. Since adopting this app-first strategy in January, the firm has successfully brought demo apps to one-third of its initial client discussions, allowing for a more interactive and personalized experience. As chief AI officer Bret Greenstein noted, the goal is to transform abstract AI concepts into tangible prototypes, enabling clients to visualize how AI can enhance their operations. This innovative approach addresses a significant pain point in consulting—long, static presentations often fail to inspire or engage clients. By leveraging public AI tools like ChatGPT and Google AI Studio, West Monroe can create initial demo versions in about an hour, a notable reduction from the previous eight-week timeline. The firm’s internal app store, featuring over 700 templates, allows for rapid customization based on client data and requirements. This shift not only streamlines the conversation but also focuses on practical outcomes rather than theoretical discussions about AI, fostering a deeper understanding of necessary data, process adjustments, and change management for successful implementation.