Uncanny and unappetizing: appetites spoil as AI images take over food menus (www.theguardian.com)

In a trend garnering mixed reactions, restaurants are increasingly using AI-generated images for their menus, leading to significant consumer backlash. A stark example emerged when Jill Sennett shared unappetizing AI-generated images from a Jamaican barbecue pop-up that resembled "leather belts crawling with tiny beetles." While restaurants cite cost-cutting motives amid rising food prices, diners argue that these images misrepresent the dining experience, with some vowing never to patronize establishments that use them. This growing experiment with AI in the food sector raises concerns about authenticity and consumer perception, as highlighted by instances of vandalism against cafes using AI imagery. As AI tools continue to integrate into restaurant marketing and operations, the implications for the sector are profound. Notably, a study from the University of Oxford revealed that diners preferred AI-generated images when unaware of their source, but this changed upon disclosure, leading to decreased appeal. This suggests a critical need for transparency in AI usage within food marketing. As industry professionals advocate for a balance between efficiency and authenticity, the challenge remains to harness AI's advantages without alienating consumers who value genuine and appetizing food representation.