Show HN: Free tool to check how ChatGPT and Perplexity rank your brand (ukaiseoconsultant.co.uk)

A new free tool has been released to help businesses assess how their brands rank on popular generative search engines like ChatGPT and Perplexity. This tool offers AI visibility audits and optimization strategies that enable local companies in the UK to enhance their online discoverability, moving beyond traditional SEO metrics that focus solely on keywords and backlinks. Instead, it comprehensively evaluates how generative AI platforms synthesize information and reference authoritative entities to determine visibility. This development is significant for the AI/ML community as it highlights a shift in the landscape of search engine optimization, emphasizing the need for businesses to adapt to new AI-driven search behaviors. By leveraging this tool, companies can gain crucial insights into their performance in generative search environments, ultimately influencing their marketing strategies and online presence. As generative AI continues to evolve, understanding how it evaluates brands will become essential for businesses aiming to maintain relevance in the digital marketplace.