OpenAI acquires an AI-powered personal investing app (www.engadget.com)

OpenAI has quietly acquired Roi, a consumer app that aggregates financial portfolios and includes an AI chatbot that gives personalized investing advice. Financial terms were not disclosed; TechCrunch reports that Roi cofounder and CEO Sujith Vishwajith will be the only team member joining OpenAI. Roi’s core tech combines portfolio aggregation with an NLP-driven advisory assistant, suggesting the acquisition is primarily about embedding personalized finance capabilities rather than a broad product takeover. The deal signals OpenAI’s push to move beyond generic Q&A toward "proactive assistant" features — for example, surfacing tailored financial recommendations inside ChatGPT or its Pulse offering. Technically, integrating portfolio-level signals and user-specific financial contexts could enable richer personalization, better recommendation models, and new data pipelines, but it also raises privacy, compliance and model-risk management questions (financial advice regulations, data sensitivity, evaluation of harm from incorrect recommendations). Taken with recent purchases like hardware play io and experimentation platform Statsig, the Roi buy suggests OpenAI is building both vertical expertise and product infrastructure to embed specialized, stateful assistants into its ecosystem.