Sora 2 is getting tighter copyright controls and monetization features, says OpenAI CEO Sam Altman (www.techradar.com)

OpenAI says Sora 2 — its big upgrade to the AI video-generation app with a TikTok-like personalized feed — will soon add tighter copyright controls and monetization options. CEO Sam Altman said rights holders will get “more granular control” over how their characters are used (including the ability to ban uses), and OpenAI plans to pilot revenue-sharing with companies whose IP appears in generated clips. The app is currently iOS-only and invite-only in the US and Canada, but wider availability is expected alongside these policy and payment changes. Why it matters: this signals a shift from an open creative playground toward a platform that must balance scale, rights enforcement and new commercial flows. Technically, OpenAI will likely need rights‑metadata, character registries or prompt/content filters and content-recognition/watermarking to enforce opt-outs and attribution, plus rate-limiting or pay-to-generate controls (previously hinted at for peak demand). For creators and legal teams the move reshapes incentives — platforms could monetize IP usage and restrict certain generations — while researchers will watch how enforcement affects model behavior, prompt engineering and downstream moderation workflows.