OpenAI to boost content owners control for Sora AI video app, plans monetization (www.reuters.com)

OpenAI announced it will give copyright holders “more granular control” over how their characters are used in Sora, its new short-form AI video app, and will test revenue-sharing arrangements with rights owners who permit such use. The standalone app — launched this week in the U.S. and Canada — lets users generate and share up to 10-second videos and has seen faster-than-expected adoption. Options for owners will include outright blocking of character generation; OpenAI says it will pilot monetization models within Sora before standardizing the approach across its other products. The move is significant because it directly addresses growing legal and commercial tensions around AI-generated content and IP. Technically, implementing these controls implies rights-aware generation (model conditioning, filtering or refusal when a blocked character is requested), provenance and attribution mechanisms, and backend licensing hooks to enable revenue splits. OpenAI’s plan signals an industry trend toward integrated rights management in multimodal systems — a response to studio pushback (Disney has already opted out) and competition from Meta and Google on text-to-video — but OpenAI admits the revenue framework will require iteration and technical enforcement work.