Nebula's Policy on AI (blog.nebula.tv)

Nebula, a streaming service backed by creators, has officially declared its resistance to generative AI tools trained on unethically sourced data, following revelations that creators' work was used without permission to train models for tech giants like Apple and NVIDIA. CEO Dave Wiskus condemned this as "theft," highlighting the potential harm it poses to artists across various fields. Nebula plans to factor in a creator's use of such AI tools when selecting collaborators, emphasizing a commitment to preserving human creativity and integrity in content creation. This policy emerges amid growing consumer skepticism towards generative AI, as evidenced by research indicating that mentions of AI can diminish emotional trust and purchase intent. Nebula acknowledges the complexity of AI's role in creative processes, balancing its utility in areas like accessibility with the ethical implications of data sourcing. By fostering a secure environment for its creators and voicing opposition to the exploitation of art through AI, Nebula aims to stand against practices that threaten the livelihood of artists and contribute to the widening debate surrounding the ethics of AI in creative industries.