Apple's new CEO faces an early test (www.businessinsider.com)

John Ternus has stepped into the role of Apple's new CEO just ahead of the highly anticipated unveiling of a foldable iPhone on September 9. As he navigates his early days in this position, Ternus faces significant challenges, including a need to strengthen Apple's position in the AI space. Despite having previously led the charge with assistive technologies, Apple now finds itself lagging behind competitors due to delays in upgrading its Siri platform and reliance on Google's Gemini for its next-generation AI solutions. The integration of AI into various Apple products, including home hubs and smart glasses, hinges on convincing both consumers and developers of its value. Additionally, Ternus faces internal hurdles, including a notable talent drain, with key figures like Ruoming Pang and Frank Chu leaving for rivals such as Meta. This situation complicates his task, as he must restore morale and innovation within the company. With Tim Cook remaining as executive chairman to provide continuity and manage external relations, Ternus will have to balance Apple's technological ambitions with the complexities of global politics and supply chains. The upcoming product events could set the tone for his leadership and Apple's AI strategy moving forward.