Delis are going viral for horrifying AI-slop menus. I called one to try to understand why they did it. (www.businessinsider.com)

In a recent incident that captured the attention of social media, a Chicago deli's use of AI-generated images for its menu has sparked a wave of both horror and humor among customers. Chris Murphy, a patron at Chi-Town Deli, encountered unsettling imagery of sandwiches, particularly a grotesque Reuben, which he described as "AI monstrosities." The deli's manager, Ali Malik, explained that the images are temporary placeholders while awaiting actual photographs, highlighting the cost-saving pressures small businesses face as they adopt AI technology for marketing. This phenomenon reflects a broader trend where many eateries, particularly budget-friendly ones, are opting for AI-generated content over traditional photography due to tight profit margins. The resulting images have been met with disdain online, showcasing a range of bizarre and unappetizing food representations. While some may see this as a decline in food marketing standards, others understand the practicality behind these choices. As small businesses navigate rising costs, the use of AI in this context could signify a shift in creative practices, reinforcing the tension between technological convenience and the aesthetic experience in food advertising.