Meta is monitoring how much employees use AI — and turning it into a game (www.businessinsider.com)

Meta is actively pushing internal AI adoption by tracking employee usage with dashboards and gamifying engagement through a voluntary program called "Level Up," accessible via its internal chatbot Metamate. The company’s Reality Labs division has a stated goal of exceeding 75% AI adoption (reported at ~70% now, up from 30% in June), and teams face different expectations — from encouragement to tinker with tools to explicit adoption targets. Engineers and researchers use AI assistants to generate code templates, write code, brainstorm, build collaborative workspaces, query company policies, and polish drafts. Meta’s public roadmap — including CEO Mark Zuckerberg’s prediction that AI could match a midlevel engineer by end of 2025 and that coding agents will handle substantial R&D work by mid-to-late next year — underscores the urgency. The move mirrors a broader Big Tech trend: Google and Microsoft are also measuring employee AI use and linking it to productivity or performance reviews, while demand for employee-monitoring software to track AI usage has surged. For the AI/ML community this signals accelerated internal deployment of coding and productivity agents, faster feedback loops for tool refinement, and stronger incentives to build measurable ROI from AI. It also raises governance and labor questions about surveillance, validation of AI-driven outputs, and how productivity gains will be measured and rewarded.