Nearly 9/10 game industry workers: GenAI use should be disclosed on storefronts (www.gamesindustry.biz)

A recent survey by GamesIndustry.biz reveals that approximately 88.4% of game industry professionals, primarily developers, advocate for the disclosure of generative AI usage on digital storefronts such as Steam. This sentiment follows Valve's policy, implemented in January 2024, which relaxed disclosure requirements to only cover AI used for content directly consumed by players. Notably, nearly half of the respondents disagreed with this limited disclosure scope, indicating a strong desire for transparency in the use of generative AI in game development. The survey underscores a growing recognition within the industry about the importance of transparency, with 70.8% of respondents willing to disclose AI use for administrative tasks, and 76.8% indicating they would report AI involvement in the concepting phase. Additionally, there is no consensus on how detailed these disclosures should be, with many advocating for the inclusion of a variety of AI applications, from quality assurance to content creation. This polling reflects a broader ideological divide, as the overwhelming majority express concerns regarding the ethical implications of AI usage, including intellectual property theft and environmental impact, pointing to a need for clearer standards and practices surrounding AI in gaming.