Midjourney acquired the astrology app Co-Star (techcrunch.com)

Midjourney has acquired the popular astrology app, Co-Star, which boasts around 4.3 million monthly active users. Co-Star leverages a blend of AI and human insight to generate personalized horoscopes and compatibility assessments, making it a significant player in the consumer app market. This acquisition not only expands Midjourney's product portfolio beyond its renowned text and image generation capabilities on Discord but also signals a strategic move into the consumer wellness and entertainment space. The addition of Co-Star's team of two dozen employees may enable Midjourney to develop a stand-alone app, enhancing user engagement and broadening its audience. This diversification into astrology suggests that Midjourney is looking to capitalize on the intersection of AI and lifestyle applications, potentially experimenting with how AI-driven insights can influence personal well-being and social interactions. For the AI/ML community, this acquisition underscores the growing trend of integrating sophisticated AI technologies into daily life, paving the way for innovative applications that blend entertainment, wellness, and community.