Wix's CEO runs an AI coding giant. He says the tech still gets 'too much credit.' (www.businessinsider.com)

Avishai Abrahami, CEO of Wix, recently expressed skepticism about the hype surrounding AI's capabilities in a podcast interview, emphasizing that Silicon Valley may be attributing too much potential to the technology. While leading Wix's AI coding platform, Base44—which was acquired for $80 million and has seen $200 million in investments—Abrahami highlighted the limitations of AI in replacing traditional software and human roles. He noted that even with advancements, vibe coding struggles with complex projects, stating, "You're not going to vibe code Shopify no matter how good you are." His remarks come during a challenging period for Wix, marked by a nearly 50% drop in stock value due to widespread concerns about AI-driven website builders impacting its core business. Despite this, Wix maintains growth in revenue from Base44, demonstrating a nuanced landscape in which the promise of AI-powered tools faces significant practical hurdles. Abrahami's candid assessment reflects a broader sentiment within the AI/ML community about striking a balance between innovation and realistic expectations, especially regarding AI's role in customer support and job displacement.