I'm addicted to Sora 2! I can't stop making AI slop videos. (www.businessinsider.com)

OpenAI launched Sora 2, an invite-only video generation tool that creates short, personalized clips starring you or your friends. Users upload a brief sample video of a face and then issue text prompts (e.g., “@katienotopoulos on a jetski being chased by a shark”) to synthesize new scenes; you can also set whether your likeness is available only to friends or to anyone. Early testers found it delightful because the personalization—seeing familiar faces in absurd, uncanny scenarios—makes the output far more engaging than generic AI-generated feeds. The launch matters because it highlights a design lesson for consumer AI: personalization and consent controls can turn otherwise “AI slop” into sticky social entertainment. Technically Sora 2 conditions generation on a short facial video and text prompts to produce multi-person clips, which raises both creative possibilities (trolling friends, quick comedy, novel content) and serious risks—deepfakes, copyright and legal exposure, and misuse even with permission toggles. Compared to Meta’s Vibes, which testers found bland, Sora 2’s focus on user likenesses drives early engagement, though how sustainable or safe that engagement is over time remains an open question.