AI Content Is Everywhere on Social Media, Especially LinkedIn (www.pangram.com)

Pangram, a research-focused company, has launched a Chrome extension designed to detect and flag AI-generated content on social media, addressing the growing issue of “slop” in online discourse. The tool allows users to scan posts as they browse, contributing to a dataset that reveals significant insights into AI content prevalence across platforms like LinkedIn, X/Twitter, Substack, and Reddit. Initial findings indicate an average AI generation rate of 13.8% across all scanned content, with LinkedIn emerging as the most saturated platform, where over 40% of longform posts were identified as fully AI-generated. This information is crucial for the AI/ML community as it highlights the challenges of distinguishing human-created content from AI-generated material in social media—a domain that offers unique complexities compared to traditional media. With LinkedIn’s built-in AI writing features potentially encouraging this trend, the findings prompt questions about the impact of AI content moderation efforts and the transparency of AI use online. As the research progresses, Pangram aims to provide users with better insights to navigate this evolving landscape, emphasizing the importance of understanding AI's role in influencing public discourse.