Sora 2 invite frenzy is leading some people to resell codes for OpenAI's new AI app on eBay (www.businessinsider.com)

OpenAI’s new TikTok‑style video and audio app, Sora, powered by the Sora 2 model, has sparked a scramble for invites so intense that users are reselling access codes on eBay. Business Insider found more than 20 completed listings selling invite codes for between $10.99 and nearly $45. Sora launched with limited access (US and Canada, iOS only for now) and gives each user four invite codes, prompting OpenAI to warn on its official Discord that selling codes violates server rules and its terms of use. eBay policy also bars unauthorized software keys, raising questions about enforcement for digital invite sales. The craze matters because it signals strong consumer demand for generative video tools and highlights immediate policy, safety and distribution challenges for AI platforms. Technically, Sora 2 is described as “more physically accurate, realistic, and more controllable,” enabling users to generate convincing footage — a capability that amplifies risks around deepfakes, consent and misuse if access is monetized off‑platform. The situation could force OpenAI to tighten invite controls, beef up moderation and legal enforcement, and accelerate broader rollouts or verification measures to balance user growth with safety and compliance.