AI Is Dogshit at Design (tomcreighton.com)

In a recent critique, a design professional expresses frustration over the limitations of current AI design tools, asserting that they are still fundamentally inadequate for creating effective designs. The author highlights a pervasive issue: while AI can mimic design elements and produce visually appealing outputs, it lacks the deeper understanding and intent that define successful design work. This "uncanny valley" effect illustrates that AI operates primarily as a regurgitation machine, generating results based on patterns rather than genuine reasoning or communication. Despite these shortcomings, the author acknowledges that AI has a role in the design process, particularly for generating initial ideas or concepts to spur human creativity. However, the human designer remains essential for refining and delivering high-quality outcomes. The evolution of design roles means designers must adapt to new tools and methodologies, leveraging AI for preliminary tasks while retaining ultimate responsibility for critical judgment and creative intent. As AI handles simpler design tasks, the human element—understanding the "why" behind design decisions—remains vital, reinforcing the unique value of human creativity in the field.