The New Sora (openai.com)

OpenAI has introduced "Sora" as a new entry across its website and livestream lineup (highlighted on Day 3 of OpenAI’s December 9, 2024 series), with a dedicated product/research hub that includes an overview, features, pricing, help center, and API/login paths. Sora is surfaced alongside OpenAI’s model family (o3-mini, o1, GPT‑4o) in the Research Index and product menus, and is accessible through ChatGPT and the API platform pages, signaling a productized offering rather than a purely academic release. The announcement is significant because it adds a distinct, discoverable offering to OpenAI’s ecosystem—one that’s framed for both developers and businesses with documentation, pricing, and platform integration. While OpenAI hasn’t published exhaustive technical papers on the site copy provided, Sora’s placement next to core models and its inclusion in the developer-focused sections imply it’s intended for programmatic use and rapid onboarding (API access, developer forum, enterprise/education positioning). For AI/ML teams, this means watching for technical docs, SDKs, and safety guidance from OpenAI that will clarify Sora’s capabilities, performance trade-offs, and integration patterns for production workflows.