A24 Knows You’re Mad About the Google AI Collab (www.wired.com)

A24, the indie film powerhouse behind the recent box office hit *Backrooms*, has announced a $75 million research partnership with DeepMind, Google's AI lab. This collaboration, overseen by A24 cofounder Scott Belsky, aims to develop innovative filmmaking tools that allow artists to have a direct role in shaping the technologies they use. Amidst the backdrop of growing concerns regarding AI's potential impact on the creative industry, this announcement comes with significant public backlash from A24's dedicated fanbase, who fear the loss of artistic integrity in cinema. The partnership is notable as it blends the realms of Hollywood with Silicon Valley, raising questions about the influence of AI in film production and the preservation of artistic expression. A24's initiative seeks to navigate the challenges of integrating AI while ensuring that creators have a say in the tools being developed, rather than merely adapting to them. Critics worry that AI's encroachment on the arts could lead to homogenization and the erosion of creative jobs. A24 states that this collaboration focuses on enhancing workflow processes rather than generating AI-generated content, distinguishing itself from other recent controversial AI deals in the entertainment sector.