The State of GEO Readiness 2026: 100 B2B brands across AI search engines (getgeoscan.ai)

A recent analysis of 100 leading B2B brands using GeoScan has revealed concerning trends regarding their readiness for AI search engines, with an average GEO Readiness score of just 47 out of 100. This indicates that most brands are only halfway prepared, and a staggering 65% scored below 50, highlighting a widespread deficiency across the market. Notably, even prominent AI companies like OpenAI (28) and Anthropic (40) scored below average on their own websites. The findings emphasize the pressing need for brands to enhance their website structures and AI visibility to better prepare for the evolving landscape of AI search. The research assesses GEO Readiness based on four dimensions: AI Visibility, Entity Strength, and Citation Readiness. With a shift toward retrieval-heavy AI models, brands that block automated crawlers risk losing AI presence as their valuable training data heritage gradually fades. This paradox has significant implications for future visibility; brands that rely on outdated training data instead of optimizing for real-time retrieval may find themselves at a disadvantage as AI capabilities advance. The study underscores the urgency for brands to invest in their online optimization strategies to ensure sustained visibility in the rapidly changing AI search environment.