Exclusive: Disney Store is testing an AI shopping assistant — I tried it (www.techradar.com)

Disney Store is launching a beta version of its AI Personal Shopping Assistant, designed to enhance the shopping experience by allowing users to find products using natural language rather than traditional keyword search. Currently available to a select group of users on the Disney Store iOS app, the AI tool tailors recommendations based on user prompts, demonstrating a deep knowledge of the Disney universe, from iconic characters to lesser-known references. It's integrated seamlessly into the existing app, functioning as an improved search method and encouraging user exploration through prompts and refined suggestions. This initiative marks a significant step for Disney in leveraging AI technology to improve customer interaction and engagement within its retail ecosystem. By blending storytelling with advanced recommendations, the company aims to create a more personalized and intuitive shopping experience. Developed in-house, the assistant learns from user interactions without utilizing guest data, which could lead to enhancements over time based on user feedback. Disney’s push into AI-powered experiences aligns with similar enhancements in other applications within its ecosystem, reflecting a broader commitment to evolving customer engagement through innovative technology.