A consulting firm's AI chief explains why it's using agents to give free business advice to anyone who wants it (www.businessinsider.com)

West Monroe, a global advisory firm, has launched six AI agents on its new platform, WestMonroe.ai, to provide free business advisory reports covering areas like competitive strategy, talent strategy, and AI maturity. Described by Bret Greenstein, the firm’s chief AI officer, as a "democratization of insights," these agents produce tailored reports that allow businesses to test their strategies and understand potential risks without the hefty costs traditionally associated with consulting. With these tools, users can input a company name or URL to receive concise reports that deliver insights previously reserved for high-paying clients. This initiative marks a significant shift in the consulting landscape as firms increasingly integrate AI to enhance their offerings. West Monroe's approach challenges established pricing models and raises concerns over potential job displacement, particularly in junior roles traditionally filled with manual analysis. However, Greenstein reassured that while AI can automate various aspects of consulting, the critical thinking and relationship-building skills of human consultants remain irreplaceable. As firms adapt to the evolving landscape, West Monroe’s free AI services could catalyze a new phase in consulting, emphasizing collaboration and strategic partnership over mere transactional relationships.