AI, Ashby Engineering, and the future (www.ashbyhq.com)

Since August 2025, Ashby Engineering has witnessed a significant shift, with over half of its production code being AI-generated while maintaining stable customer satisfaction levels. This transition illustrates that AI is actively enhancing productivity without compromising code quality, onboarding efficiency, or developer understanding of the codebase. Colin, the Head of EMEA Engineering, emphasizes that AI's role is not to replace engineers but to automate less engaging tasks. This evolution positions engineers to focus more on their critical judgment and understanding of customer needs, which are becoming increasingly vital in software development. The company adopts a cautious approach to integrating AI, stressing that while LLMs (large language models) can assist in coding tasks, human oversight remains crucial. Engineers must differentiate between using AI as a "sidekick" for complex tasks and a "delegate" for less critical functions. Ashby implements safety protocols, including comprehensive testing and code review processes, to safeguard quality as AI tools are utilized. By fostering a culture of mindful AI integration, Ashby aims to enhance productivity while ensuring product excellence through empathy and human-centered design.