Brûler des tokens n'est pas travailler: Amazon ferme son classement IA interne (next.ink)

Amazon has officially dismantled its internal ranking system, Kirorank, which measured employees based on their token usage on Kiro, an AI-assisted development platform. The initiative originally aimed to encourage the use of generative AI to enhance product development, but it led to a counterproductive trend known as "tokenmaxxing," where employees artificially inflated their token consumption without yielding meaningful results. This misuse raised concerns regarding unnecessary costs associated with AI resource consumption, particularly given Amazon's significant investment in AI infrastructure, amounting to $200 billion this year. VP Dave Treadwell noted that the ranking system, despite its well-meaning origin, resulted in detrimental behaviors. Moving forward, Amazon plans to focus on more relevant metrics, like "normalized deployments," which assess the actual productivity and usefulness of AI in coding. This shift underscores Amazon’s pivotal role in the AI/ML space as it aims to cultivate a culture of genuine innovation rather than mere activity, while pushing for 80% of developers to incorporate AI into their work weekly.