AI grifters are creating fake Black people to sell Shein junk (www.theverge.com)

AI-generated influencers are being used to deceive consumers into purchasing low-cost products through emotional marketing tactics on platforms like TikTok and Instagram. An example is "Aliyah," a fictional Black woman who appears to sell handcrafted belt buckles while advocating for her small business. However, she is a creation of AI technology, designed to elicit empathy and drive sales for items readily available at a fraction of the cost on fast-fashion sites like Shein. This phenomenon is characterized by what experts term "empathy bait," where unique narratives are employed to exploit viewers' emotions, particularly targeting marginalized groups. The growing trend raises significant concerns within the AI/ML community regarding ethical practices and the implications of AI in consumer psychology. Researchers warn of the dangers posed by AI-generated content, which is often indistinguishable from real human activity, leading to scams that exploit social justice themes. The deceptive nature of these videos, as well as their ability to mimic real emotions and identities, highlights the need for increased media literacy among consumers. As the AI technology evolves, the potential for such exploitation could lead to deeper societal issues surrounding authenticity, identity, and trust in digital media.