App Store stopped $2.2B in potentially fraudulent transactions in 2025 (www.apple.com)

In 2025, Apple made significant strides in combatting app fraud, successfully preventing over $2.2 billion in potentially fraudulent transactions through a combination of advanced artificial intelligence technologies and human oversight. The company rejected more than 2 million app submissions deemed problematic, and blocked 1.1 billion attempts at fraudulent account creation, underscoring its commitment to maintaining a secure and trustworthy App Store for both users and developers. These efforts are part of Apple's broader strategy to counteract evolving threats from malicious actors who exploit deceptive tactics to defraud users. The implications of Apple's robust security measures extend beyond user protection; they create a healthier ecosystem for legitimate developers by mitigating competition from bad actors. With over 9.1 million app submissions evaluated, Apple’s multilayered App Review system employs machine learning to efficiently identify and block fraudulent activities, enhancing the overall quality of applications available on the platform. This ensures that innovative, high-quality apps reach the audience they deserve while fostering a safe digital environment. As the App Store continues to scale, Apple’s commitment to leveraging AI in fraud detection will play a crucial role in evolving its security landscape.