OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say (arstechnica.com)

OpenAI is reportedly considering legal action against Apple over the underwhelming integration of ChatGPT into Apple's ecosystem, which fell short of expectations. Initially excited about the partnership, OpenAI had hoped it would generate billions in revenue through subscriptions, akin to Apple's prior successful deal with Google. However, internal sources indicate that OpenAI believes Apple deliberately downplayed the integration's promotion and poorly designed user interactions, requiring users to specifically invoke "ChatGPT" when using Siri, complicating access and diminishing user engagement. The significance of this rift highlights the challenges tech firms face in partnerships involving AI integrations. OpenAI's disappointment stems from a lack of transparent communication from Apple regarding the integration's design and functionality, leading to a "leap of faith" that proved regrettable for the AI firm. With negotiations for improved terms reportedly stalled and OpenAI feeling "burned," the fallout could hinder future collaborations, particularly concerning Apple's own AI developments, underscoring the importance of partnership alignment in the rapidly evolving AI/ML landscape.