Meta launches 'Vibes,' a short-form video feed of AI slop (techcrunch.com)

Meta announced Vibes, a short-form video feed inside the Meta AI app and on meta.ai that lets users browse, create, remix and cross-post AI-generated clips—essentially a TikTok/Reels-style stream populated primarily with synthetic video. Users can generate videos from scratch or remix feed items, apply new visuals, music and styles, then share to Vibes, DMs, Instagram and Facebook. For its early launch Meta partnered with image-generation vendors Midjourney and Black Forest Labs while continuing to develop in-house models; the feed will be personalized over time by Meta’s recommendation algorithms. The move matters because it amplifies the already growing volume of “AI-generated” content on social platforms, raising quality, moderation and authenticity questions at scale. Community reaction has been largely negative, and the launch comes amid industry efforts (e.g., YouTube) to curb low-value synthetic content. Technically, Vibes highlights two trends: platform-level integration of multimodal generative tools and rapid deployment of third-party model pipelines while proprietary foundation models are still being built. That has product and policy implications—recommendation dynamics could accelerate spread of synthetic media, creators may rely on shallow remixing rather than original storytelling, and content moderation/attribution systems will be tested as Meta scales this feed.