Ray3 – AI-Powered HDR Video Creation for Professionals (www.ray3ai.pro)

Luma’s Ray3 is a new multimodal video AI that goes beyond basic text-to-video: it ingests text, reference images, or existing SDR footage and produces high-dynamic-range (HDR) video while “reasoning” about creative intent. Positioned as a creative partner for professionals, Ray3 aims to handle not just frame generation but temporal coherence, lighting and color decisions, and stylistic direction—effectively combining generation, SDR→HDR enhancement, and guided editing into a single model-driven workflow. For the AI/ML community this is notable for advancing practical multimodal and temporal reasoning in video synthesis—particularly the challenge of producing consistent HDR output across frames, preserving scene semantics while applying complex color/brightness transformations, and integrating user intent into generation. Technically, Ray3 implies progress on robust conditioning (text + visual references), SDR-to-HDR mapping, and video-level coherence, which are key bottlenecks for professional-quality synthetic footage. The model could accelerate iterative filmmaking, color grading and VFX prep while also raising research and operational questions around compute cost, evaluation benchmarks for HDR video quality, and ethical use in realistic content creation.