Apple will soon start using AI-generated presenters on its Sales Coach app (9to5mac.com)

Apple is set to enhance its Apple Sales Coach app by incorporating AI-generated presenters for training videos. This feature aims to deliver personalized sales and technical training resources to Apple sales partners globally, a significant upgrade from traditional training methods. The move follows a redesign of the app, which previously introduced an AI chatbot to assist users with company materials, marking a clear trend in leveraging AI for enhanced learning experiences. The introduction of AI presenters enables the creation of tailored short videos based on individual needs, such as the products being sold, specific skill development, and language preferences. Apple emphasizes that this capability allows for a level of personalization previously unattainable and will help keep content more current. Importantly, all AI-generated material will still undergo planning, writing, and verification by Apple's training team, ensuring quality and accuracy. This strategic use of AI not only enhances the training process but also reflects the growing trend of personalized learning in the AI/ML space.