Apple promised smarter Siri, it didn't deliver, you can get up to $95 back (fortune.com)

Apple has agreed to a $250 million settlement in a class-action lawsuit claiming false advertising regarding the AI-enhanced Siri features it promoted during the launch of the iPhone 16. The lawsuit, filed in California, contended that Apple misrepresented the capabilities of the revamped Siri at WWDC24, leading to inflated consumer expectations. Although Apple delayed the release of these features until March 2025 and subsequently retracted the promotional materials, the damage to consumer trust was significant. Consumers who purchased eligible iPhone models between June 10, 2024, and March 29, 2025, may receive compensation ranging from $25 to $95 per device, depending on claim volume. This case highlights the growing scrutiny tech companies face regarding their AI capabilities and marketing practices, especially as competition intensifies in the AI landscape. Apple’s ongoing struggles to deliver on its promises come at a time when rivals are rapidly innovating. A separate lawsuit also alleges that Apple's AI delays have led to considerable investor losses, indicating broader implications for the company's stock performance. As Apple approaches its upcoming developer conference, the industry will be closely watching whether the anticipated Siri upgrade can regain consumer confidence.