Databricks will bake OpenAI models into its products in $100M bet to spur enterprise adoption (techcrunch.com)

Databricks announced a multi‑year deal committing at least $100 million to integrate OpenAI’s models — including flagship GPT‑5 — into its data platform and AI product, Agent Bricks. The integration makes OpenAI models available in Databricks’ model menu (accessible via SQL or API) alongside earlier open‑weight additions (gpt-oss 20B and 120B). Agent Bricks lets organizations build AI apps and agents on top of enterprise data, evaluate model accuracy on specific tasks, and fine‑tune behavior to produce tailored results. The pact accelerates the push to embed generative AI directly into enterprise stacks, giving customers native, secure access to leading models where corporate data already lives. For OpenAI it delivers predictable revenue and expansion into enterprise deployments; for Databricks it promises differentiated product capability but also financial downside risk, since the company must pay at least $100M whether usage reaches that level or not. Technically, the deal emphasizes multi‑model evaluation and fine‑tuning workflows in production data environments and tight SQL/API integration — features likely to drive enterprise adoption but also heighten competition among cloud and model providers.