A new dashboard tracks how much KPMG workers use AI. They say it's easy to game the system. (www.businessinsider.com)

KPMG has launched an AI usage dashboard for its US advisory division, allowing consultants to monitor their AI engagement compared to peers and set usage targets. This initiative follows recent layoffs in the division and aims to cultivate "frequent and sophisticated" AI use among its 10,000 employees. KPMG reports that over 90% of its US staff utilize AI weekly and emphasizes that regular AI users experience less stress and produce higher-quality work, enabling them to better serve clients undergoing digital transformations. Significantly, this move reflects a broader trend in consulting and corporate sectors, where organizations are increasingly implementing dashboards to track AI adoption and its ROI. The dashboard not only monitors KPMG’s internal AI tools but also popular external ones, pushing employees towards a 75% usage target. However, some employees have noted potential for gaming the system by manipulating usage metrics. KPMG aims to boost AI sophistication through incentives like the "AI Spark Innovation Awards" and collaboration with the University of Texas at Austin, which emphasizes treating AI as a collaborative partner rather than just a tool.