How INEOS Cycling is hoping Netcompany's PULSE AI will help it break to victory (www.techradar.com)

INEOS Cycling has formed a five-year partnership with Danish tech firm Netcompany, which includes the integration of its PULSE AI platform to enhance team performance ahead of the 2026 men's cycling season. As the team prepares for the Giro d’Italia, both André Rogaczewski, CEO of Netcompany, and Geraint Thomas, INEOS Director of Racing, emphasize the need to effectively manage the extensive data generated in cycling—from individual rider metrics to equipment performance. PULSE AI, previously applied in sectors like airport operations, aims to sort through this "blizzard of data" to help the team make informed decisions without overwhelming athletes with unnecessary information. This move marks a significant step for cycling, as the sport has been comparatively slow to adopt advanced data analytics, despite its critical role in strategic elements such as power management and nutrition. Rogaczewski and Thomas are committed to leveraging AI to optimize performance, while ensuring a balance between data science and the inherent artistry of racing, stressing that ultimately, success rides on the athlete's mental and physical capabilities. With this initiative, PULSE AI has the potential not just to transform professional cycling but also to influence tools and insights available to everyday cyclists in the future.