Apple Music executive says over a third of uploads are 100% AI-generated (www.techradar.com)

Apple Music's VP Oliver Schusser revealed that over a third of the platform's music uploads are now fully AI-generated, although this content accounts for less than 0.5% of user engagement. This surge in AI-generated music is not unique to Apple; Deezer recently reported that nearly half of new submissions on its platform come from AI. In response, Apple plans to implement 'Transparency Tags,' a metadata system that will allow labels and distributors to disclose AI involvement in their music submissions, contributing to more informed user choices. The significant rise in AI-generated content raises concerns about user engagement and potential fraud in music distribution. Schusser emphasized the importance of content providers taking responsibility regarding AI usage, as Apple has faced challenges with fraud linked to these tracks. The company's proactive approach includes a fraud penalty program that has reportedly led to a 60% reduction in fraudulent uploads since its inception. As the AI music landscape evolves, Apple Music's efforts to combat this trend are becoming crucial for maintaining the integrity and quality of its music offerings.