OpenAI reportedly plans to add Sora video generation to ChatGPT (www.engadget.com)

OpenAI is reportedly integrating its Sora video generation model into ChatGPT, a move aimed at revitalizing interest in the video app, which has seen a decline in user engagement since its launch alongside Sora 2 in September 2025. Despite initially being successful, user activity has waned due to limitations on video creation. The integration is expected to boost ChatGPT's current user base of 900 million, potentially reaching over a billion weekly active users. OpenAI will maintain the standalone Sora app while offering the video feature within ChatGPT, which could make video generation more accessible to a larger audience. Financially, the integration poses significant implications for OpenAI, as video generation costs can accumulate rapidly—charging API customers $0.10 per second for 720p videos and previously providing 30 free video generations daily. Reports suggest that OpenAI could spend over $225 billion on model inference between 2026 and 2030, highlighting the potential operational costs associated with scaling up video generation. To monetize the feature effectively, OpenAI may explore subscription models or in-app purchases, possibly including unique offerings like video creation with licensed characters, which could entice users to invest in additional video credits.