'With Wix Harmony we’ve redefined how people can build online': Wix is harnessing ChatGPT to help you build your next website (www.techradar.com)

Wix has unveiled a significant integration with ChatGPT, allowing users to create and manage websites using natural language commands directly within the ChatGPT interface. This innovative feature, branded as Wix Harmony, enables users to launch professional-grade websites by simply entering prompts prefixed with “@Wix.” Built on OpenAI’s Apps SDK and leveraging Wix's Model Context Protocol (MCP), the tool supports both text and voice inputs, providing a seamless entry point for website development. This development is noteworthy for the AI/ML community as it democratizes website creation, making it accessible to users without technical expertise. The Wix Harmony app comes equipped with enterprise-grade features—including e-commerce, scheduling, payments, and SEO capabilities—by default, emphasizing its robust infrastructure. As users interact with the ChatGPT integration, they can add functionalities, analyze performance, and implement changes using natural language, enhancing their overall online presence with ease. The integration represents a step forward in merging AI with practical web development, especially as it becomes available to ChatGPT users in supported markets.