9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers (www.businessinsider.com)

A recent exploration by Business Insider into how the 2026 Rising Stars of Brand Marketing utilize artificial intelligence has unveiled significant trends in the marketing landscape. As AI rapidly transforms various marketing functions—ranging from creative ideation to automated processes—65% of CMOs expect AI to redefine their roles within the next two years. These marketing innovators leverage tools like Midjourney and Microsoft Copilot to enhance creativity, streamline administrative tasks, and produce compelling visuals more efficiently, all while emphasizing the irreplaceable value of human judgment and storytelling in connecting with consumers. The insights shared by these professionals highlight a critical shift in the marketing industry. AI tools serve as accelerators rather than replacements, promoting efficiency while allowing marketers to focus on strategic, creative efforts. By employing AI as a "thought partner," they are better equipped to generate insights and refine messaging. As the industry undergoes rapid evolution, they advise entry-level marketers to embrace various experiences, cultivate critical thinking skills, and develop fluency with AI tools to thrive in this dynamic landscape, underscoring the importance of creativity and human understanding even in an increasingly technological world.