I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback. (www.businessinsider.com)

Alan Magee, CMO of Empire Portfolio Group, has embraced AI to significantly enhance marketing efficiency across his 140 Orangetheory fitness studios. By implementing AI-generated customer review responses, his team has reclaimed approximately 20 hours a month. Additionally, AI tools like Passionfruit's personalized marketing GPT enable real-time analysis of marketing metrics, allowing Magee to swiftly identify performance trends instead of manually aggregating data. This shift not only saves time but also increases the accuracy and reliability of insights, underscoring the potential of AI to streamline operations in marketing. Magee operates under a '10-80-10' rule—10% human input, 80% AI execution, and 10% human review—to balance efficiency with quality assurance in data handling. He highlights the importance of authentic engagement on platforms like Reddit and YouTube, where genuine interactions are crucial for brand reputation. While AI reshapes the landscape, Magee stresses that the essence of marketing remains a blend of art and science, necessitating creative human oversight. As entry-level marketing roles evolve, candidates are expected to navigate AI tools adeptly, reflecting a paradigm shift in skills required for today's marketing professionals.