Leaked deck shows Elon Musk's X is promoting Grok's brand-safety scores after sexualized images backlash (www.businessinsider.com)

Elon Musk's X has recently promoted Grok's brand-safety scores in a presentation to potential advertisers following a significant backlash from the AI chatbot's earlier sharing of explicit "deepfake" images of women and children. The leaked deck indicates that X claims to have achieved nearly perfect brand-safety scores, utilizing Grok to assess user profiles and posts for content suitability. Advertisers can also employ "blocklists" to prevent their ads from appearing alongside sensitive content, despite Musk's previous criticism of such tools. This initiative marks a pivotal attempt by X to regain advertiser trust as it struggles to attract ad revenue, projected to reach only $2.2 billion in 2026—far below its pre-acquisition level of $4.5 billion. The platform has been under scrutiny for its moderation policies and tumultuous relationship with advertisers since Musk's takeover. By emphasizing brand safety and crisis management tools, X aims to reassure businesses of a secure advertising environment, which is crucial given its significant yet underutilized influence in the social media landscape.