Apple’s Siri upgrade could reportedly be powered by Google Gemini (techcrunch.com)

Apple is reportedly planning a major upgrade to Siri, potentially powered by Google’s advanced Gemini AI models, according to Bloomberg. Facing criticism for lagging behind in AI innovation, Apple has delayed its Siri overhaul until 2026 but is now exploring integrating Google's technology to enhance Siri’s capabilities. This collaboration could extend beyond Siri, impacting other iPhone features like the Safari browser and Spotlight search, which historically aimed to offer quick answers but now need to compete with AI-driven search engines from OpenAI, Google, and others. The integration of Gemini technology could transform Siri from a basic assistant into a more powerful, AI-driven web search tool. The new interface is expected to combine text, images, videos, and local data with an AI-powered summarization function to deliver richer, context-aware answers. Furthermore, it could leverage users’ personal data to provide more personalized responses and enable seamless voice navigation across iPhone features. This shift signals a significant move by Apple to catch up in the AI assistant space, bridging the gap between traditional keyword-based search and more conversational, generative AI solutions widely adopted in the market today.