I started a business with AI and no tech background. Here's what it still can't replace. (www.businessinsider.com)

Tim Desoto, a non-technical founder from San Francisco, launched an AI-powered shopping platform in 2024 and shared insights into how AI complements business operations without fully replacing human judgment. His journey reveals a nuanced understanding of the strengths and limitations of AI as he leverages advanced tools like Claude Max, Gemini Ultra, and ChatGPT Business for various tasks, from content creation to strategic decision-making. Despite achieving notable progress using AI, Desoto underscores the necessity of human intervention, especially when navigating complex problems and fostering long-term strategic vision. This narrative highlights the ongoing transition in the AI/ML community from simply exploring what AI can achieve to understanding how to deploy it reliably and securely at scale. Desoto's approach—using multiple AI models for diverse tasks and maintaining a "human conveyor belt" of oversight—demonstrates a critical shift towards integrating human expertise with AI capabilities. His experience emphasizes the importance of personal networks and mentorship in the evolving landscape of AI-driven entrepreneurship, reminding us that while AI can generate ideas, the ultimate decision-making and strategic direction require human discretion.