'Modern technologies have revolutionised virtually every aspect of sport': Get ready for more AI coming to all the sports you love (www.techradar.com)

A recent study by SportsPro and Sportradar Group AG reveals a significant shift in the sports industry towards enhanced AI integration, with 82% of sports organizations currently utilizing AI tools and nearly all (98%) planning to escalate their AI investments within the next year. The report highlights that while many organizations recognize the potential of AI, there is a prevailing sentiment that more specialized sports-specific technologies are necessary to fully meet their business objectives. The findings underscore how modern technologies, particularly AI and advanced data analytics, are reshaping the athletic landscape by improving on-field performance and enriching fan experiences. Over half of the organizations surveyed identified enhanced 5G and Wi-Fi connectivity as key to transforming the venue experience, while 78% pinpointed advanced data analytics as the transformational force in sports over the next five years. As sports organizations continue to embrace this digital revolution, AI is set to redefine boundaries, democratize access to innovative solutions, and unlock new revenue streams, signaling a pivotal evolution in how sports are played, organized, and consumed globally.