State of Generative Media (fal.ai)

The report on the "State of Generative Media" highlights a transformative shift in content production, driven by breakthroughs in generative AI technology. In just a few years, the ability to produce high-quality images, videos, and audio has democratically expanded creative opportunities, enabling e-commerce and advertising teams to generate hundreds of production-ready assets in minutes— an undertaking that once required extensive teams of professionals. By 2025, 88% of organizations had incorporated AI into at least one operational function, marking a significant milestone in the integration of generative technologies across various industries. Technical advancements in 2025 saw improvements in the quality and efficiency of generative models, with video generation outputs able to pass visual Turing tests for untrained observers. Noteworthy releases included Black Forest Labs' Flux.1 Dev, which set new performance standards in image generation, and OpenAI's GPT Image 1, which captured a cultural moment with its distinctive aesthetics. The acceleration in model releases—nearly 1,000 endpoints introduced across image, video, audio, and 3D generation—indicates that generative technologies are not just experimental but now pivotal in real-time applications across entertainment, marketing, and education. This evolution signifies a new chapter for creative industries, harnessing AI to redefine storytelling and production workflows, ultimately enhancing human creativity.