Accenture tells workers getting a promotion will require “regular adoption” of AI (www.techradar.com)

Accenture has implemented a new policy linking employee promotions to the "regular adoption" of internal AI tools, as reported by the Financial Times. This move comes amid a growing reluctance from older staff to embrace AI, raising concerns about productivity and content generation within the company. To gauge this adoption, Accenture will track weekly logins to its AI systems, making it a visible factor in talent discussions for upcoming promotions. While younger employees appear more adaptable, frustrations are evident among the workforce, with some expressing dissatisfaction and threatening to leave if forced into compliance. The significance of this policy lies in its reflection of a broader trend in the AI/ML landscape, where organizations increasingly expect staff to integrate advanced technologies into their daily workflows. CEO Julie Sweet has indicated that those resistant to AI may no longer align with the company's future direction, especially as Accenture's stock struggles and growth forecasts remain modest. This initiative showcases how AI proficiency is becoming not just a skill but a core criterion for career advancement in tech-oriented sectors, pushing firms to redefine evaluation metrics in alignment with digital transformation goals.