Apple Launching New 'Sales Coach' App (www.macrumors.com)

Apple is set to launch a revamped "Sales Coach" app for iPhone and iPad on February 23, replacing its existing "SEED" app to enhance sales training for Apple Store and Authorized Reseller employees. The new app will feature a sleek Liquid Glass design and provide various sales tips through articles and videos about Apple products, including strategies for promoting newer iPhones and iPads. The most notable upgrade will be the integration of an AI chatbot, which will enable employees to access product knowledge and sales advice directly from the app’s "Ask" tab. While specific details on the underlying technology remain unconfirmed, this feature aims to streamline information retrieval for employees, addressing queries about product features like the iPhone Air and Mac's Instant Hotspot. This move signifies Apple's continued investment in AI-driven solutions to enhance employee efficiency and product knowledge, marking a shift towards more interactive, tech-enabled training resources within the retail space. The "Sales Coach" app will also be available on the web at salescoach.apple.com but is designed for internal use only, not for public access.